Monday, August 23, 2010
PIGOZZI'S POP-ART PALETTE IS BEHIND THE WHEEL AT LIMOLAND
Although Pigozzi describes his menswear line as "clothing for rich old men," we noticed he can't seem to help himself but design youthful, hip and forward-thinking sportswear worthy of Rei Kawakubo or Yohji Yamamoto.
Pigozzi, who describes himself as a venture capitalist, philanthropist and environmental activist, pulls the rug out from under his earnestly-sewn counterparts on Washington Street, debuting LimoLand's in an unobtrusive but well-appointed space near such skinny-jean Meccas as Helmut Lang and Paige Premium Denim.
LimoLand's aesthetic, riffing on subcultures as diverse as hip-hop, Manga and, according to Interview, "Caddyshack", delivers a much-needed jolt of youthfulness and spontanaeity amidst NYC's overly precious and couture-y menswear scene.
While Pigozzi incorporates international pop-culture tropes, busy patterns and a bold palette into his menswear line, LimoLand is no mere KidRobot clone. Many individual pieces are classic wardrobe staples, tweaked with subtle innovations like florescent lining or retro top-stitching.
Outerwear and accessories, in particular, reflect Pignozzi's unique aesthetic: classic, utilitarian silhouettes, tweaked with just a touch of anarchy. Pignozzi has collaborated with venerable institutions like Crescent Down, Yoshida-Porter, and Penfield to yield some classic pieces.